Head, Digital Marketing

Desired Skillset:

• Technical Skills: Proficiency in Google Ads, Facebook Ads, Linkedin, SEO tools (SEM rush, Ahrefs), CRM (Salesforce, Hub Spot) and analytics platforms.
• Creativity & Storytelling: Ability to craft compelling narratives around academic excellence and student success.
• Data-Driven Decision Making: Strong expertise in analytics, lead generation, and performance tracking.
• Leadership & Team Management: Experience in leading a digital marketing team and collaborating with multiple stakeholders.

Preferred Qualifications:

• A Master’s degree in the disciplines of Marketing, Digital Marketing, Advertisement, Mass Communications, Business, or its relevant field.

Essential requirement:

• A Master’s degree with good academic record in relevant branch with 1^st class in appropriate discipline.
• Certification in Google Analytics/Google Ads/Hub Spot/Social Media Marketing, or other digital marketing certifications.
• Experience in Higher Education: Previous experience working in Colleges, Universities,      Ed-tech companies
• Knowledge of AI & Automation: Familiarity with AI-powered marketing tools, chatbots, and digital engagement platforms.
• A person of high energy, absolute integrity, enthusiastic optimism and the perseverance to bring initiatives.

Areas of Specializations: Digital Marketing

Responsibilities:

1. Digital Marketing Strategy & Brand Building

• Develop and execute a comprehensive digital marketing strategy aligned with institutional goals.
• Enhance the institution’s online presence, reputation, and brand identity across digital platforms.
• Oversee digital campaigns promoting admissions, academic programs, events, and research.
• Collaborate with academic and administrative departments to create targeted marketing initiatives.

2. Performance Marketing & Lead Generation

• Implement SEO, SEM, PPC, and paid social media campaigns to drive prospective student inquiries.
• Optimize lead generation and conversion strategies through landing pages, CTAs, and retargeting.
• Track and improve student enrollment funnel performance using data analytics.

3. Social Media & Content Marketing

• Manage content creation for social media platforms, blogs, and video marketing.
• Develop and execute a student-centric content strategy to engage prospective and current students.
• Leverage alumni success stories, faculty achievements, and campus life to build community engagement.
• Monitor social media trends and respond to inquiries, feedback, and concerns effectively.

4. Website Management & SEO

• Oversee website updates, ensuring a user-friendly and mobile-responsive experience.
• Implement SEO best practices to improve search rankings for academic programs and research.
• Enhance website navigation, structure, and content to drive organic traffic and student inquiries.

5. Email & CRM Marketing

• Develop and manage email campaigns for student recruitment, admissions, and engagement.
• Utilize marketing automation tools (HubSpot, Salesforce, etc.) for lead nurturing and communication.
• Personalize student outreach based on behavioral and demographic data.

6. Analytics & Performance Monitoring

• Utilize Google Analytics, social media insights, and CRM data to measure campaign performance.
• Conduct A/B testing and conversion rate optimization (CRO) to improve marketing effectiveness.
• Generate reports and insights to guide data-driven decision-making.

7. Online Advertising & Budget Management

• Plan and execute paid digital campaigns (Google Ads, Facebook, LinkedIn, YouTube, etc.).
• Manage the digital marketing budget, ensuring cost-effective and high-ROI campaigns.
• Explore scholarship promotions, open house events, and virtual campus tours to attract students.

8. Stakeholder Collaboration & Partnerships

• Work with admissions, faculty, alumni relations, and student services to align marketing strategies.
• Establish partnerships with educational influencers, ed-tech platforms, and media agencies.
• Engage with students for user-generated content, testimonials, and brand advocacy.
• Apart from the above duties, any other relevant work is assigned by the Dean of the respective schools

Department: Digital Marketing