4th International Conference on Sustainable Practices in Business Management (INCSPBM-2026)
About MBU
Mohan Babu University, located in Tirupati, Andhra Pradesh, is a State Private University established by the Sree Vidyanikethan Educational Trust under the leadership of Dr. M. Mohan Babu. The university offers diverse programs across Engineering, Computing, Pharmacy, Liberal Arts & Sciences, Agriculture and Health Sciences, supported by a 5-star rated campus, advanced curriculum, expert mentorship, and 65+ student clubs.
MBU is ranked in the 201–300 band in National Institutional Ranking Framework and 51–100 in NIRF Innovation Rankings, holds a Diamond rating from QS I-Gauge, along with NAAC A+ and NBA accreditations, and a Platinum rating in the AICTE-CII survey. It is also among the top 20 in SII Green Rankings 2023.
With 2050+ placement offers (2025–26), students secured top packages including ₹60 LPA at Google, ₹44 LPA and ₹29 LPA roles at Amazon, and offers from Yugabyte. MBU maintains global academic collaborations with top universities such as the University ofWisconsin (USA), Penn State University (USA), and RWTH Aachen (Germany), enabling student exchange and study-abroad opportunities.
The 100-acre campus features a central library, 30+ research labs, V-Hub Innovation Centre, and AICTE IDEA Lab. With 250+ patents and 2500+ Scopus/WoS-indexed research publications, MBU fosters future-ready talent through innovation, discipline, and academic excellence.
About School of Commerce and Management
The School of Commerce & Management strives to build itself as an institution of quality management education, research, executive training development and consultancy. In a very short span of time, the school has built an excellent faculty pool of experience and a rich intellectual capital base, state of the art infrastructure, technology–savvy campus along with commitment towards quality. The emphasis has been to prepare business leaders for the society and develop sound academia-industry collaborationThe School of Commerce and Management offers Three years of BCom (Computer Applications), BBA and Two Years Full Full-time MBA Programs with dual specialization and PhD in Commerce and Management (Full time & Part-time).
The programs aim to transform young graduates into successful and effective business leaders and research scholars make them good researchers. The programs’ main focus is to develop professionals who would take up leadership positions in organizations across industry, government and non-government organizations. The programs have been
designed to prepare youngsters with the basic set of knowledge, skills and aptitude that would be required of them in corporate and non-corporate organizations. The comprehensive programs aim at building young, thinking minds the power to shape their paths and influence change, enhance the depth of understanding, analytical rigor, and
independence of thought, commitment, cooperation, competition, integrity, and innovation are the core values instilled in each individual who graduates from the two-year programs. All this is achieved through a well-crafted set of curricular, co-curricular, and extra-curricular activities, delivered by a mix ofexperts from academia and industry.
About the conference
The 4th International Conference on Sustainable Practices Business Management (INCSPBM 2026) aims to provide a vibrant platform for academicians, researchers, industry professionals, policymakers, entrepreneurs, and students to exchange knowledge, research insights, and innovative ideas on the transformative role of Artificial Intelligence
(AI) in building sustainable and resilient business ecosystems.
In an era marked by rapid technological advancement, environmental challenges, and evolving stakeholder expectations, integrating AI, sustainability, innovation, and digital transformation have become essential for responsible growth and long-term competitiveness. INCSPBM 2026 seeks to explore how AI-driven technologies and innovative business practices can enhance decision-making, operational efficiency, resource optimization, customer engagement, and sustainable value creation.
The conference encourages interdisciplinary research and discussions across marketing, finance, human resource management, entrepreneurship, supply chain and logistics, business analytics, economics, tourism and hospitality, and sustainable management. It also emphasizes the ethical, social, environmental, and governance implications of AI adoption. Through keynote sessions, expert interactions, research presentations, and academic–industry collaboration, INCSPBM 2026 aspires to bridge the gap between research and practice and promote responsible, inclusive, technology-driven, and sustainable business transformation in the emerging global economy.
Track 1: Artificial Intelligence, Digital Transformation and Business Innovation
- Generative AI and its applications in business
- AI-driven strategic decision-making
- Business intelligence and predictive analytics
- Machine learning applications in management
- Digital transformation strategies
- AI-enabled business models
- Intelligent automation and process transformation
- Industry 4.0 and Industry 5.0
- Human–AI collaboration in organizations
- Digital platforms and business ecosystems
- Cloud computing and enterprise transformation
- Internet of Things (IoT) and smart business
- Digital twins and emerging business applications
- Technology adoption and organizational readiness
- Innovation management in the AI era
- AI-enabled productivity and organizational performance
Track 2: Sustainable Business, ESG and Corporate Responsibility
- Sustainable business models and strategies
- Environmental, Social and Governance (ESG) practices
- Corporate sustainability and sustainable development
- Corporate Social Responsibility (CSR)
- Sustainable Development Goals (SDGs) and business
- Green business practices
- Circular economy and resource efficiency
- Climate change and corporate strategies
- Carbon management and net-zero strategies
- Sustainability reporting and disclosure
- ESG performance and firm value
- Green innovation and eco-innovation
- Sustainable consumption and production
- Stakeholder management and responsible business
- Social enterprises and inclusive business models
- Corporate sustainability in emerging economies
Track 3: AI-Driven Marketing, Consumer Behaviour and Digital Commerce
- Artificial intelligence in marketing
- Generative AI in marketing communication
- AI-enabled customer experience
- Consumer behaviour in the digital era
- Digital and social media marketing
- Influencer marketing and consumer trust
- Marketing analytics and predictive modelling
- Personalized marketing and recommendation systems
- Neuromarketing and consumer neuroscience
- Customer relationship management and AI
- Digital branding and brand engagement
- Omnichannel and phygital retailing
- E-commerce and social commerce
- Conversational AI, chatbots and virtual assistants
- Augmented reality and virtual reality in marketing
- Privacy, trust and ethical issues in digital marketing
Track 4: Finance, FinTech and Sustainable Financial Systems
- Artificial intelligence in finance
- FinTech and financial innovation
- Digital banking and digital payments
- Blockchain and distributed ledger technologies
- Sustainable finance and green finance
- ESG investing and responsible investment
- AI-based financial forecasting
- Financial analytics and intelligent decision-making
- Behavioural finance in the digital era
- Financial inclusion through digital technologies
- InsurTech and digital insurance
- RegTech and technology-enabled compliance
- AI in credit assessment and risk management
- Cybersecurity and fraud detection in financial services
- Central Bank Digital Currencies and emerging payment ecosystems
- FinTech adoption in emerging economies
Track 5: Human Resource Management, Leadership and Future of Work
- Artificial intelligence in Human Resource Management
- Future of work in the AI era
- Human–AI collaboration in the workplace
- Employee engagement in digital workplaces
- Employee adaptability and organizational resilience
- AI, automation and perceived job security
- Reskilling and upskilling for AI-enabled workplaces
- Talent management and people analytics
- AI-enabled recruitment and selection
- Digital leadership and leadership transformation
- Employee well-being and workplace sustainability
- Learning and development in the digital era
- Hybrid and remote work management
- Diversity, equity and inclusion
- Organizational culture and digital transformation
- Ethical challenges of AI in HRM
Track 6: Entrepreneurship, Sustainable Operations and Supply Chain Transformation
- AI-driven entrepreneurship
- Digital and technology entrepreneurship
- Sustainable and green entrepreneurship
- Women and social entrepreneurship
- Start-up ecosystems and innovation
- AI applications in operations management
- Smart manufacturing and Industry 5.0
- Sustainable supply chain management
- AI-enabled supply chain optimization
- Green logistics and sustainable transportation
- Supply chain resilience and risk management
- Blockchain in supply chain management
- Predictive analytics in logistics and inventory management
- Circular supply chains and reverse logistics
- Sustainable procurement and sourcing
- Technology-enabled MSME transformation.
Track 7: Responsible AI, Governance, Public Policy and Emerging Business Ecosystems
- Responsible and ethical artificial intelligence
- AI governance and regulatory frameworks
- Explainable and trustworthy AI
- Algorithmic bias, fairness and transparency
- Data privacy, protection and digital ethics
- Cybersecurity and organizational resilience
- Corporate governance in the AI era
- Responsible use of Generative AI
- AI policy and regulatory challenges
- Digital governance and public administration
- AI for social impact and inclusive development
- Digital inclusion and the digital divide
- Smart cities and sustainable communities
- Migration, Employment and Livelihoods
- Inclusive Growth and Socioeconomic Development
- AI applications in healthcare, education, tourism and public services
- Technology policy in emerging economies
- Future business ecosystems and emerging technologies
* The call for papers is not limited to the suggested themes, and submissions beyond the listed scope are also welcome.
Call for Papers:
The abstract (maximum 250 words) / full-length papers (maximum 25 pages/ 8000 words) representing any of the above thematic areas covering the title, names, and addresses of the authors including email Id and mobile number of corresponding authors, brief introduction, material and methods, results and discussions, and conclusion of the study need to be submitted. Full-length papers must have an abstract of 300 words. The abstract / full-length paper should be written in Times New Roman font with 12 font size having 1.5 space between the lines. All accepted and presented papers will be published in an edited volume with an ISBN. The selected full-length papers will be published in SCOPUS indexed journals through peer review process. (Article processing charges as applicable).
All submissions should be sent to: incspbm@mbu.asia
Registration Link: https://forms.gle/CcxBFriGbszTUYpq7
Brochure Link: Click Here
Important Dates:
| Conference Dates | 12.11.2026 to 14.11.2026 |
| Last date for Abstract submission | 30.09.2026 |
| Notification of Acceptance/Rejection of the Abstract | 10.10.2026 |
| Last date for Full paper Submission | 20.10.2026 |
| Last date for payment of Registration fee | 20.10.2026 |
Mode of Conference: Hybrid (Online & Offline)
Registration Fee:
| Registration Fee (inclusive of GST) | Faculty members, Academicians, Professionals and Master’s Degree / Research Scholar | Industry | Foreign Authors/Delegates |
| Rs.2000 | Rs.4000 | $70 |
Payment Details:
Account No : 154012010000884
IFSC Code : UBIN0815403
Bank : Union Bank of India
Branch : Sree Vidyanikethan Engineering College, Sree Sainath Nagar, Tirupati.
Conference Awards:
An external screening committee will evaluate the best paper presentations and the three best paper presentations will be awarded in the valedictory session.
Conference Committee
Chief patrons
Dr. M. Mohan Babu, Chancellor, MBU
Mr. Vishnu Manchu, Pro-Chancellor, MBU
Patrons
Mr. Vinay Maheswari, Executive Director, MBU
Dr. P. Venkata Ramana, Vice-Chancellor, MBU
Dr. K. Saradhi, Registrar, MBU
Mr. Vikas Singh, Chief Growth & Strategic Officer, MBU
Conference Organising Committees:
National Advisory Committee
Dr. Prakash Attili, Associate Professor, IIM Lucknow
Dr. Pradeep Kumar, Associate Professor, IIM Lucknow
Dr. Atri Sengupta, Associate Professor, IIM Sambalpur
Dr. K. V. Nithyananda, Assistant Professor, IIM Trichy
Dr. Lalit Sharma, Professor, Entrepreneurship Development Institute of India, Ahmedabad
Dr. Chandranath Bhatla, Procurement Head, Cognizant Technology, Bangalore
Dr Nitendra Shukla, Amity Business School, Amity University Noida
Mrs. T. R. Girija, Senior Analyst, Training & Assessments, Infosys Limited, Bangalore
Ms. A. Sindhuja, Head, NPD/R&D/QA, Elite Foods Pvt Ltd.
Dr. Saranya TS, Head of Institution, Amity Institute of Behavioural Health & Allied Sciences, Amity University, Bengaluru
Dr Preeti Sharma, Dean, School of Management, University of Engineering & Management, Jaipur
Dr Paritosh Mishra, Amity Business School, Amity University Noida
Dr.V.Murali Krishna, Professor, Department of Management, International Institute of Business Studies, Bengaluru, Karnataka.
Dr.M.Lokanadha Reddy, Associate Professor, Department of Management, REVA University, Bengalure, Karnataka.
International Advisory Committee
Professor Jill Atkins, Cardiff Business School, Cardiff University, UK
Professor Dhruba Kumar Gowtham, Vice-chancellor of Mid-west University, Surkhet, Nepal
Prof. Stephane Trebucq, Management Sciences Department, France
Dr. Dev Raj Paneru, Principal, Liberty College (Pokhara University affiliate), Global College of Management (Tribhuvan University affiliate), Nepal.
Prof. Dr. Olubiyi, Adjunct Senior Lecturer, Babcock University Nigeria
Dr. Satonara de Fatima Teston, Professor & Head, Santa Catarina West University, Brazil
Dr. Svitlana Ilininch, German Employee Academy, Germany
Dr Patrick Zawadz, Professor, Santa Catarina West University, Brazil
Dr. Emil, Ordukhanyan Institute of Philosophy, Sociology and Law, National Academy of Sciences, Armenia
Prof. Dr. Şebnem Yücel Selçuk University Health Science, Faculty Healthcare Management, Turkiye
Prof. Dr. Recep Yücel Kirikkale University, Faculty of Economics and Administrative Sciences, Turkiye
Dr. Esra Sipahi Döngül, Aksaray University, Turkiye
Dr.Samadhi Dilli, Associate Professor, Department of Management Studies, Sambhram University, Jizzax, Uzbekistan.
Dr.Venkata Ratnam, Dean, Department of Management Studies, Sambhram University, Jizzax, Uzbekistan.
Prof. James Gabriel Chilita, DMI ST John The Baptist University, South Africa
Review Committee :
Dr. T. Madhavi, Dean (I/C), SoCM, MBU
Dr. Sandeep Kumar Gupta, Professor, SoCM, MBU
Dr. P. Subramanyachary, Professor, SoCM, MBU
Dr. B. Raghava Reddy, Professor, SoCM, MBU
Dr. Dasari Rajesh Babu, Associate Professor, SoCM, MBU
Dr. S.Kishore, Associate Professor, SoCM, MBU
Dr. D. Venkatesh, Assistant Professor, SoCM, MBU
Dr. B. Ujwala, Assistant Professor, SoCM, MBU
Dr. K. Vanisri, Assistant Professor, SoCM, MBU
Dr. D. Himachalam, Professor (Retd.), School of Commerce & Management, Sri Venkateswara University, Tirupati.
Dr. R. Prasanth Kumar, Associate Professor, University of Hyderabad, Hyderabad
Dr. I. Lokananda Reddy, Professor, University of Hyderabad, Hyderabad
Dr. C. Madhavaiah, Professor, Department of Management Studies, Pondicherry Central University, Karaikal
Dr. T. Narayana Reddy, Professor, Department of Humanities and Social Sciences, JNTU, Anantapur
Dr.K.Jayachandra Reddy, Professor and Head, Department of Commerce, SVU College of Commerce and Management Studies, SVUniversity, Tirupati, Andhra Pradesh.
Dr.P.Lavanya Latha, Professor, Department of Management, Central University of Pondicherry,
Dr. G. Ranganath, Associate Professor, Department of Commerce and Management, Central University of Karnataka, Kalaburigi, Karnataka.
Dr. G. Somasekhar, Associate Professor, School of Business, VIT University Amaravathi
Dr. G. Harinath, Professor, Department of Commerce, Yogi Vemana University
Dr. P. Bhujanga Rao, Professor, Department of Commerce and Management, Jain Deemed -to -be- University, Bangalore.
Dr. P. Sudarshan Reddy, Associate Professor, Faculty of Management Studies, CMS Business School, Jain deemed to be University, Bangalore.
Dr Prabir Chandra Padhy, Professor and Associate Dean, Faculty Of Management, SRM Institute of Science and Technology, (Deemed to be University), Tiruchirappalli.
Dr. Y. Kesava Reddy, Professor, Faculty of Economics, Central University of Anantapur,Anantapur
Dr.P.Krishnamoorthi, Professor, Department of Management, Annamacharya University, Rajampet, Andhra Pradesh.
Dr. D. Shahanaz, Assistant Professor, School of Management, The Apollo University, Chittoor.
Dr.K.Haritha, Associate Professor and Head, Department of Management Studies, Annamacharya Institute of Technology and Sciences (Autonomous), Tirupati, Andhra Pradesh.
Dr.K.Saichandhu, Associate Professor, Department of MBA, Siddharath Institute of Technology and Sciences (Autonomous), Puttur, Andhra Pradesh.
General chair
Dr. Avireni Srinivasulu, Dean (R&I), MBU
Conference chair
Dr. T. Madhavi, Dean (I/c)
Dr. Sandeep Kumar Gupta, Professor
Organising Committee
Convener
Dr. B. Ujwala, Assistant Professor
Co-Conveners
Dr. S. Kishore, Associate Professor
Dr. Vanisri K, Assistant Professor
Organising Secretary
Dr. D. Venkatesh, Assistant Professor
Joint Secretary
Dr, D. Rajesh Babu, Associate professor
FUNCTIONAL COMMITTEES
| Finance Committee
Dr. D. Venkatesh, Assistant Professor |
Website, Media and Technical Committee
Dr. P. Subramanyachary, Professor |
| Registration and Reception Committee
Ms. P. Lakshmi Harshitha, Assistant Professor |
Hospitality and Accommodation Committee
Dr. P. Subramanyachary, Professor |
| Transport and Logistics Committee
Dr. Chiranjeevi, Assistant Professor |
Stage Management Committee
Ms. D. Devika, Assistant Professor |
| Publicity and Media Committee
Dr. P. Subramanyachary, Professor |
Catering/Food Committee
Dr. Raghava Reddy, Professor |
| Security and Safety Committee
Dr. Chiranjeevi |
Feedback and Certificate Committee
Dr. D. Rajesh Babu, Associate Professor |
| Student Coordinators
Mr. Devi Prasad, III Sem, MBA
|
For more details, contact:
Dr. B. Ujwala Dr. S. Kishore Dr. K. Vanisri |
