Assistant Manager – Digital Marketing (Noida)

Job Description: Assistant Manager – Digital Marketing

Organization: Mohan Babu University, Tirupati
Position Title: Assistant Manager – Digital Marketing
Location: Noida, Uttar Pradesh
Department: Marketing and Communications
Reports To: Manager / Head of Digital Marketing

Job Summary

Mohan Babu University is looking for a data-driven and creative Assistant Manager – Digital Marketing to join our dynamic team in Noida. The ideal candidate will be responsible for developing, implementing, and managing performance-oriented digital marketing campaigns that enhance our brand presence, drive student enrollment, and engage our target audience effectively.

Key Responsibilities

• Campaign Management: Plan, execute, and optimize multi-channel digital marketing campaigns across SEO/SEM, social media, email, and display advertising to achieve lead generation and brand-building objectives.

• Social Media & Content Marketing: Manage the university’s social media presence (e.g., LinkedIn, Facebook, Instagram, YouTube) by developing a content calendar, creating engaging content, and running targeted ad campaigns.

• SEO/SEM: Conduct keyword research, on-page optimization, and manage Google Ads campaigns to improve organic search visibility and drive qualified traffic to the university website.

• Analytics & Reporting: Monitor, analyze, and report on campaign performance using tools like Google Analytics. Use data-driven insights to make informed recommendations and continuously improve ROI.

• Website Management: Work with the content and web development teams to ensure the website is updated, user-friendly, and optimized for conversion.

• Brand Management: Ensure all digital content and campaigns are consistent with the university’s brand identity and messaging.

Required Qualifications & Skills

• Education: Bachelor’s degree is required. A professional certification in Digital Marketing, Marketing, or a related field is preferred.

• Experience: 4-5 years of hands-on experience in digital marketing, with a proven track record of managing successful campaigns.

• Language Proficiency:

  • English: Excellent command, both written and verbal, is mandatory for creating compelling content and reports.

  • Hindi: Highly desirable, with strong conversational skills for effective local market engagement.

  • Telugu: Highly desirable, with strong conversational skills for effective local market engagement.

• Technical & Professional Skills:

  • Proven expertise in SEO/SEM, Google Analytics, and social media advertising (Meta, LinkedIn, etc.).

  • Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot) and content management systems (e.g., WordPress).

  • Strong analytical skills and the ability to derive meaning from data.

  • Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

• Location Preference: Candidates based in the Delhi NCR region will be preferred.

Personal Attributes

• A creative and analytical mindset with a passion for digital trends.

• A proactive, self-motivated individual with strong project management skills.

• Ability to work collaboratively in a team and manage multiple projects in a fast-paced environment.

• Excellent problem-solving skills and attention to detail.

What We Offer

• A key role in a growing and prestigious educational institution.

• A dynamic and collaborative work environment.

• Opportunities for professional development.

• A competitive compensation package.