Folk Media for Branding: Tradition Meets Innovation

The Sanskriti Club of the School of Commerce and Management organized a creative and culturally rich event titled “Folk Media for Branding – Designing Ads and campaigns Using Folk Art” on 13th November 2025 at the Old ED Cell.  The event brought together students from various departments to explore the beauty of Indian folk art and its role in modern branding. The venue was filled with vibrant energy as students prepared to showcase their ideas through art and design.

The main aim of the event was to help students understand how traditional Indian folk art can be used in today’s advertising and branding. It encouraged them to think creatively and connect cultural heritage with modern marketing strategies. The event focused on integrating folk art forms like Kalamkari, Madhubani,Warli, Gond, Cheriyal, and Kalighat into posters, brand campaigns, and promotional materials. It was a unique opportunity for students to blend tradition with innovation.

The event was coordinated by Dr. Mahadevan.M, Assistant Professor in the Department of Commerce and Management. A total of 88 students participated in the event with great enthusiasm. They came up with imaginative ideas and presented their work with confidence and creativity. The participants showed a deep interest in learning and experimenting with folk styles, and their efforts were appreciated by everyone present.

During the activity, students worked individually and in groups to design creative campaigns using folk art themes. They explored how traditional patterns, colours, and storytelling methods could be used to promote modern brands. The event was not only about designing but also about understanding the cultural roots and the power of visual storytelling. It was an engaging and hands-on experience that allowed students to express their ideas freely.

The participants shared that the event helped them learn new ways of thinking about branding and design. They discovered how folk art can be a powerful tool for communication and how it can bring a unique identity to modern products. The activity also helped them improve their teamwork, creativity, and appreciation for India’s rich artistic traditions.

At the end of the event, the organizers expressed heartfelt thanks to all the participants, faculty members, and supporters. They appreciated the students’ efforts and creativity, and encouraged them to continue exploring the blend of culture and innovation in their future projects. The event left everyone inspired and proud of India’s vibrant folk heritage.